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Appropriate way of thinking about sustainability and firm

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Reference no: EM133052303

Sustainability is usually viewed through the lens of Corporate Social Responsibility. It is often defined as "meeting humanity's needs without harming future generations". This approach to defining sustainability puts it at odds with the goal of a business - to maximise shareholder wealth.

Discuss why this view of sustainability is a narrow view and identify a more appropriate way of thinking about sustainability and the firm.

Reference no: EM133052303

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