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Appropriate response both personally and ethically

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Reference no: EM133217348

You are the marketing manager for a small kitchen appliance firm. In doing product research field tests you discover a design flaw in one of your popular appliances that could be harmful to your customers. However, a product recall would bankrupt your company and cause all of your employees (including yourself) to lose their jobs.

  • Considering the difficulty of this situation, outline a plan to deal with the situation that would be an appropriate response both personally and ethically.

Reference no: EM133217348

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