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Appropriate quantitative decision-making models

Assignment Help Business Management
Reference no: EM133143689

This assessment addresses the following course objective(s):

  • CO3 - Solve business problems with appropriate quantitative decision-making models

In this assignment, you will perform a multiple regression analysis inside Microsoft Excel.

Read: Regression analysis in Excel (Links to an external site.) (QIMacros, 2018)

Download: Marketing Budget 12-month Data  Download Marketing Budget 12-month Data[Excel]

Complete:  A secondary regression using the changed data table you just downloaded.

  • Complete a multiple regression using the data. For example, use Sales" as the Y Range and "social media," "Web," and "Print" as the X-Range.
  • Include residuals, line-fit plots, and Normal probability plots.

Analyze what you can determine from the regression:

  • Regression statistics
  • Equation of the line
  • Effects of variation of spend in Social Media and Web

Reference no: EM133143689

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