Appropriate qualitative and quantitative approach

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Reference no: EM133053759

Scenario: An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following:

Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice?

How would each research methodology help the organization survive?

What benefits would be achieved by each approach?

Reference no: EM133053759

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