Appropriate international business

Reference no: EM13134135

Assessment 1.
The first area of the assignment is to specify an appropriate international business strategy that can provide the basis for exploiting the new or existing overseas business market. The second area of the plan is to define the marketing actions and appropriate organisational structure and control systems for implementing a successful entry or expansion into the overseas market which has been selected. In the report utilise appropriate academic theories about international business to create frameworks to support your proposals..

Reference no: EM13134135

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