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The department manager has decided that the appropriate forecasting model for the sales of toasters at a local department store is the Winter’s Model with additive trend and multiplicative seasonality. Given the time series data set in the Excel spreadsheet (Sheet 1 - Toasters), make the forecasts for the four (4) quarters (Q1, Q2, Q3 and Q4) for the year 2016. Make sure to include a line chart with markers indicating the actual demand, the trend line, and your forecasts. Also, calculate the MAD, MSE, MAPE, bias and the tracking signal for the manager's forecast. Use the supplied Excel spreadsheet to input your answers with the correct formulas. Would you accept the manager’s forecast based on any of the measurements above? Explain briefly. 2. Graduate Management Assessment Tests (GMAT) scores are often used as an indicator of graduate school performance in terms of predicting a student’s grade point average (GPA). Given the following data (Excel File Sheet 2 - GMAT), use a linear regression model to predict the GPA for a student scoring 720 on his/her GMAT exam. Make sure to identify the independent and dependent variables correctly. You must show the output from the Regression model. Also, provide the trend or regression line equation and show your calculations for the forecast. GMAT Score GMAT Score 600 710 540 660 580 740 620 570 650 680 GPA 3.52 3.75 3.24 3.83 3.36 4.00 3.48 3.10 3.31 3.67.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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