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The department manager has decided that the appropriate forecasting model for the sales of toasters at a local department store is the Winter’s Model with additive trend and multiplicative seasonality. Given the time series data set in the Excel spreadsheet (Sheet 1 - Toasters), make the forecasts for the four (4) quarters (Q1, Q2, Q3 and Q4) for the year 2016. Make sure to include a line chart with markers indicating the actual demand, the trend line, and your forecasts. Also, calculate the MAD, MSE, MAPE, bias and the tracking signal for the manager's forecast. Use the supplied Excel spreadsheet to input your answers with the correct formulas. Would you accept the manager’s forecast based on any of the measurements above? Explain briefly. 2. Graduate Management Assessment Tests (GMAT) scores are often used as an indicator of graduate school performance in terms of predicting a student’s grade point average (GPA). Given the following data (Excel File Sheet 2 - GMAT), use a linear regression model to predict the GPA for a student scoring 720 on his/her GMAT exam. Make sure to identify the independent and dependent variables correctly. You must show the output from the Regression model. Also, provide the trend or regression line equation and show your calculations for the forecast. GMAT Score GMAT Score 600 710 540 660 580 740 620 570 650 680 GPA 3.52 3.75 3.24 3.83 3.36 4.00 3.48 3.10 3.31 3.67.
Explain What would your advice be to the traditional newspaper editors be on how to compete with craigslist and Magazine reviews and other mentions in the press
the nestleacute company is considering introducing its coffee product in thailand. market research has revealed the
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The advertising strategy of the business to business market has differences with the business to consumer market - each is unique. How do you think your strategy or process would change from a B2B market vs. a B2C market? Or, would it be the same?
What is your zip code and How likely are you to visit a Phil's BBQ location in Orange County
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Use the Internet to describe the following characteristics of the U.S. population in 2025 (www.ccnsus.gov is a good place to start). How will this differ from the way it is today? What are the marketing strategy implications of these shifts
Culture and Perspective of New Zealand
Discuss some of the goods or services that could be highlighted in a marketing campaign that involves a concierge practice of medicine. What advantages do you think a concierge practice of medicine might contribute to the hospital's offerings of p..
Select a company that has an online presence, review their Promotional Mix in terms of how they are using it online. Is their online Promotional Mix the same, different or close to what they do via traditional marketing methods?
discuss and describe how e-business will affect the following areas of endeavor including both positive and negative
What is dynamic pricing? When is it best used? Is it legal? Why or why not? Using a specific example, explain how it relates to yield management.
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