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Ensure that the organisation is represented positively in the media and community. Influence people's perceptions of the organisation (locally and globally), and back up these perceptions with appropriate ethical business practice.
To do this you will need to:
-interact with community representatives/ external stakeholders or conducting media events for your organisation -interact with customers/consumers -take action to ensure that the organisation supports suitable charities, community events etc -provide appropriate support to employees so they will also present the organisation in a positive light -identify any environmental initiatives that the organisation supports
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