Reference no: EM133282566
Questions
1. Which of the following best describes our purpose for doing a PESTEL analysis?
A. The purpose is to identify how competitive forces are changing
B. The purpose of PESTEL is to identify significant broad, macro trends and developments (i.e. changes) that will affect the ability of producers in an industry to achieve superior performance.
C. PESTEL analysis provides a basis for prioritizing the most critical success factors in each of the six dimensions of the macro environment.
D. Doing a PESTEL analysis allows one to identify what firms in an industry are doing to adapt to significant change.
2. Which of the following is NOT an accurate statement regarding how to perform a PESTEL analysis?
A. The results of the analysis should prioritize the list of items in each of the six categories (i.e. rank order drivers of change for each PESTEL category).
B. Drivers of change should be prioritized in part based on how much they will impact buyer demand.
C. For some industries, there may be no relevant changes taking place in one or more of the six categories (PESTEL).
D. In PESTEL analysis, it is not appropriate to speculate about all the 'what if' things that could possibly occur in the future.
3. Which TWO of the items below are the appropriate criteria to use to prioritize Drivers of Change?
A. How much the change will affect producer operations/cost
B. How STRONG the force is
C. The number of producers that will be affected by the change
D. How much the change will affect buyer demand for the producers' goods/services.
4. Which of the following is NOT an accurate statement?
A. It is not that critical that changes by categorized correctly, rather the focus is on thinking through the categories to identify all important drivers of change.
B. The most important Drivers of Change (DoC) are those that are specific to only the industry being evaluated.
C. Drivers of change can have positive or negative implications for producers in an industry.
D. A good time frame for thinking about drivers of change is 3-5 years into the future.
5. In identifying drivers of change, it is important to have a good argument...that is, some evidence - that the change is truly occurring or has a high probability of occurring.
True
False