Appropriate corporate blogging strategy

Assignment Help Operation Management

Reference no: EM132205271

Discussion - Corporate Blogs

Corporate blogs, also known as business blogs, have opened the line of communication between businesses and customers. Businesses are able to speak frequently to customers that can build a meaning channel of trust and loyalty. Unfortunately, not all corporate blogging efforts are an honest dialogue between company and customer. A marketing firm hired by Sony to promote the PlayStation Portable (PSP) created a fake fan blog run by "Charlie" who was supposedly helping his friend to get a PSP for Christmas. The blog included Internet lingo and excessive grammatical errors to appear real, but the public soon discovered it was a fake viral marketing campaign.

Answer the following questions;

1) What could have been an appropriate corporate blogging strategy for Sony's launch of the PSP?

2) Do businesses have a moral obligation to be honest in their corporate blogs beyond what is required by law?

3) Is deception necessary to influence consumers to buy a product when competing in a crowded online environment?

4) Is it easier for businesses to lie to customers online?

Your initial post should be a minimum of 250-300 words in APA format. Support your analysis with the required text.

Reference no: EM132205271

Questions Cloud

What are key process input variables- key output variables : What are the key process input variables (KPIV) and key output variables (KPOV)? How do they relate to possible customer CTQs?

The influences of social media marketing of fashion industry : Explain the background and significance of The influences of social media marketing of fashion industry in Singapore.

Liquidated damages versus penalties. : Liquidated Damages versus Penalties. What questions should be considered in determining the status of this fee?

Difference between project management and sales manager job : What is the biggest difference between project management and the sales manager’s job?

Appropriate corporate blogging strategy : What could have been an appropriate corporate blogging strategy for Sony's launch of the PSP?

Wearing only underwear would be unconstitutional : Do you believe that a law prohibiting people from wearing only underwear would be unconstitutional?

Describe the difference between leader and manager : In your own words, briefly describe the difference between a leader and a manager. Is there a difference?

What are the reasons person might fake orgasm : What are the reasons a person might fake an orgasm? Are men or women more likely to fake an orgasm? Why or Why not?

Success of an organization then the ability to be innovator : Does Wal-Mart become more important to the success of an organization then the ability to be an innovator?

User Account

All Pages