Reference no: EM132687305

CASE:

After graduating from La Trobe University, you were recruited by Bundoora Technology as a Business Analyst. Bundoora Technology is an aspiring company committed to innovation and efficiency. They are keen to implement innovative ideas through a transparent process for organisational effectiveness and efficiency. They have a progressive group of employees; responsible and open minded to change, while expecting equitable and transparent organisational policies.

Despite all these promising features mentioned above, the senior management is very concerned about the overall performance of Bundoora Technology. An internal investigation identified that organisation-wide change is essential to improve the performance of Bundoora Technology.

As you have successfully completed the subject Organisational Behaviour, you were assigned to support the management at Bundoora Technology to make an informed decision to implement organisation-wide change. For this purpose, you are required to identify the ideal change option that Bundoora Technology can adapt in this situation and propose strategies to mitigate any resistance to change that may occur. You also need to design a communication strategy for Bundoora Technology to implement the suggested changes. Following questions are prepared to assist you in this assignment, please answer all questions:

QUESTION

Design an appropriate communication strategy for Bundoora Technology to implement the change options that you have suggested for Question 2. Support your answer using case facts.