Approaches argue for standardization of the marketing mix

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Reference no: EM131621270

1. Which of the following companies follows a differentiation strategy?

Wal-Mart

Hyundai

Rolex

Ford

2. ______________ measures whether one is organized, systematic, responsible, and self-disciplined, or, conversely, disorganized, careless, and irresponsible.

Emotional stability

Conscientiousness

Extroversion

Openness

Agreeableness

3. Which of the following methods of payment is likely to be the most appealing to an exporter when the importer lacks a convertible currency but has a potentially large market?

credit card

countertrade

open account

documentary collection

letter of credit

4. According to the text, both the ______________ approaches argue for standardization of the marketing mix.

ethnocentric and polycentric

polycentric and geocentric

geocentric and focus

focus and matrix

ethnocentric and geocentric

Reference no: EM131621270

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