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Approach to foreign market entry

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Reference no: EM132899948

DQ # 1

1-a) Licensing propriety technology to foreign competitors is the best way to give up a firm's competitive advantage. Do you agree or disagree with this statement? Why? Please support your answers with some examples from the real life (if you can).

1-b) Starbucks prefers a combination approach to foreign market entry: the use of joint ventures and licensing. Do you agree with this approach? Why or why not? Why did Starbucks not just go with a licensing approach internationally?

DQ # 2

Toyota chose to enter the U.S. market through a joint venture. Why Toyota chose this entry method over other alternatives such as exporting or a wholly owned subsidiary?

Reference no: EM132899948

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