Approach to employer branding and recruitment

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Reference no: EM132888817

Select and visit four company websites of your choice and review their approach to employer branding and recruitment. Conduct research to gather information to address but not limited to the following questions:

a. Of the four companies, identify one that is exemplary and one that requires improvement. What were your reasons for making these choices?

b. How have these companies incorporated social media to support their branding?

c. What best practices are being used?

d. What is being done (if anything) to recruit a more diverse workforce?

e. What type of external recruitment methods do these companies use on these websites? Do they use recruitment websites like indeed.ca or LinkedIn? What is the usefulness of this type of recruitment website to potential candidates?

Reference no: EM132888817

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