Approach marketing implementation

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Reference no: EM133781771

Question

At Acme Corp., the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at Acme?

Implementation by command implementation through threats implementation as consensus implementation through change implementation by expectations.

Reference no: EM133781771

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