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Gallide is a warehouse retailer that conducts special in-store demonstrations of certain products. This allows potential customers to see and feel the products for themselves and be convinced that the products are worth purchasing. The salespeople of the store receive a bonus if a customer buys the products after a demonstration. Which of the following is a likely reason that the store has adopted this approach for some of its products?
Consumers are brand-conscious and display high brand loyalty in certain product categories.
Consumers respond well to the use of product placement as an advertising technique.
Consumers know which brand they want to purchase before they enter the store.
Consumers are inclined to make many of their brand choices only when they are at the store.
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