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Explain how you would approach a CRM strategy for a car dealership.
What would be positive about it? Do you think it is effective? Why or why not?
You are to select a tangible product that exists in the marketplace, not a service and create or explain the entire marketing plan of action for your chosen product, including the Four-Ps of marketing or all of the elements of the Marketing Mix
Which of the following will most help service providers overcome the limitation of intangibility of services when positioning itself?
Has Nestle's ice cream business in Cuba been a success? Use available data from the case to estimate Nestle-Coralac profits to support your answer?
Define and discuss the difference between value-based pricing and cost-based pricing. What arestrengths and weaknesses of each method? Explain in detail
In a short essay (not to exceed two pages) explain how you see the treatment of internal and external customers
How might a firm's management decide whether it should continue to invest in current known technology or in new, but untested, technology? What factors might encourage or discourage such a shift?
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
Today, many business-to-business (B2B) organizations are marketing their products to companies and organizations where the "buyer" is not a single individual. Instead, there may be a variety of people or stakeholders including product users, a..
Describe the differences between brick-and-mortar and e-commerce with regard to security, fulfillment, and payment. Provide examples.
The commander also arranged for the company to receive recognition from senior leaders and even from the national news media. This recognition increased
a way for timrsquos coffee shoppe to determine the advantages or weaknesses timrsquos has as compared to their
How can a marketer of perfume use research findings that indicate a target market consists primarily of inner-directed or other-directed consumers? Or of consumers who are high (or low) on innovativeness?
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