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What misalignment(s) caused channel conflict between manufacturers and dealers in the automotive industry? How was this conflict reflected in the attitudes of GM and its dealers toward the CDK Digital program?
How would you characterize CDK Digital's core competencies as of 2011?
Suppose a car shopper's interests could be known when she visited a dealer website. How would the dealer want to treat her? What about the OEM?
How can CDK Digital leverage its core competencies to provide a website solution that both GM and its dealers consider to serve their interests?
Please keep in mind the following learning objectives so that the answers efforts are focused within the following topics:
Explain how franchisors and franchisees have different perspectives on the value of data on retail operations.
Recognize benefits of big data and analytics that reach well beyond the obvious potential improvements to marketing and operational effectiveness.
Articulate the value of data analytics for channel management.
Appraise the benefits of real-time website customization.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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