Applying theory to real world situations

Assignment Help Marketing Management

Reference no: EM131595226 , Length: word count:500

Task -

The first assessment is designed to help ensure you have two key skills you will need throughout this subject: (1) applying theory to real world situations and (2) referencing. If you can do both these things well, many of the issues associated with preparing and producing work for this subject will be reduced. We have provided three resources for you to use to help you with Assessment One. Even if you feel very confident about your researching and referencing skills, please go to each resource before you begin the assessment as you will need to use them to complete the task.

Access the following in your Resources folder on Interact:

Online research using Google Scholar
Finding sources using Primo Search
Referencing using APA style
How to apply theory to practice

Then, select an Australian-based organisation with which you are familiar. This may be where you work, where a friend or family member works, or a well-known organisation in which you would like to work.

Using the drivers of international marketing from Topic 01 (Ch1, p.8-9), explain for the management of this organisation why they need to expand their involvement with international marketing. Use theory and real world examples to illustrate your points.

Drivers:

Market needs
Technology
Cost - scale
Government
Communication

Students should NOT contact the organisation at any time while undertaking this assessment.

Rationale - This assessment develops skills in researching organisations and their environments, and applying theory to practice. It will also demonstrate you are engaging with the subject content.

Reference no: EM131595226

Questions Cloud

What is the current value of one share : Nu-Tech stock's last annual dividend was $1.10 a share. The required return on this high-risk stock is 18.5 percent. What is the current value of one share?

What is the probability that both defective balls were taken : Eight bowling balls are in a bin. Two are defective, having been manufactured as cubes instead of the traditional spherical shape.

Positive correlation between prices and trading volume : In housing markets, there is a positive correlation between prices and trading volume.

Problem related to seven pyramid-shaped dice : What is the probability that five dice came up 1, and two came up 4?

Applying theory to real world situations : The first assessment is designed to help ensure you have two key skills you will need throughout this subject: (1) applying theory to real world situations

Complex exponential fourier series : Show that if a real f(x) is expanded in a complex exponential Fourier series cneinx, then c-n = c?n where C?n means the complex conjugate of cn.

Find probability that an even-numbered ball was drawn : Twenty balls in an urn are numbered 1 through 20. A blindfolded contestant draws five balls from the urn, with the order of the draw recorded.

Money for such a business : Suppose you need $1 million dollars to start your Dream Business. Research ways to get the money for such a business.

Helpful in learning the topic struggled : Complete an online search for a new resource that will help you with differential analysis. Select one of the items found in the search.

Reviews

len1595226

8/9/2017 5:01:13 AM

Australian Company should be selected. Total 500 Words. Application skills - This criterion is about linking theory to a specific context, explaining how it relates to a product/company: The case study or context was described and identified and insightful evaluations were made. The context is connected to theory with exceptional, logical and meaningful links. Referencing Skills - This criterion is about the application of APA referencing: Both in-text and reference list were consistent in terms of style and application of APA.

len1595226

8/9/2017 5:01:06 AM

Report format is appropriate, with subheadings to show changes in topic. Fully referenced using APA 6th style. An ideal assignment is your opinion, supported by evidence from respected/reliable sources, expressed in your own words, and fully referenced as to the source of ideas, facts and quotations. ‘In your own words’ is critical in displaying your understanding of the material, rather than being expert at copy and paste. Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable source.

Write a Review

Required(*) Message

Marketing Management Questions & Answers

Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .

Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

Report on digital marketing strategy for a website

Promotion strategies of the one's own developed website

Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

User Account

All Pages