Applying the marketing research process

Reference no: EM132636984

HC2022 Marketing Research - Holmes Institute

Purpose : Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions

Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.

Assignment Specifications

Student will gain experience in applying the marketing research process, collecting secondary data and providing recommendations for and organisation's strategy

SKY HIGH Real Estate Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including: The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family
characteristics'

Assignment Structure should be as the following:

1. Introduction
Introduce the main problem the real estate developer is facing and how the data will be collected
2. The research Process
Define the Problem
Clearly explain the problem that requires market research
Planning the research design
Explain why secondary data will be used in this research
Planning the sample
Provide information on the sample sizes used for the data you are using (this will come from the research organisation)
Collecting the data
This is the one of the main sections (it should be around 300 words). Show the data you have collected. This should be well organised and easy to understand.
Analysing the Data
This is the one of the main sections (it should be around 300 words). Explain what the data means in the context of the problem.
3. Formulating conclusion and recommendations
Conclude on the research and provide two specific recommendations for the real estate developer.
4. References

Attachment:- Marketing Research.rar

Reference no: EM132636984

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