Apply theoretical fundamentals in to practice

Reference no: EM133148036 , Length: word count:1500

Assessment: Project Report

Assessment Detail

In this assessment students are required to apply theoretical fundamentals in to practice by designing strategy for international business venture in Australia. That means students are required to select international market for Australian product/service or international product/services for Australian market. The project would contain following information:

1 Company Profile:
• Name of the company
• Address of Head/Corporate Office
• Brief Profile of company
• Major Milestones of the company
• Organization Structure

2 Product/Service Profile:
• Names & features of the product/service range
• Product performance in recent years
• Major highlights of the products

3 Country Profiling:
• Country Risk Analysis
• PESTEL Analysis
• Perspective Market Analysis

4 SWOT Analysis of the Company:
• SWOT Analysis
• SAP of the company

5 Government Policy Study:
• Australian Government policy for exporting
• Importing Country policy
• Norms and standards for the product import
• International Trade Agreements of Australia for that country

6 International Market Entry Mode:
• Considerations of different modes of international market entry in current globalized market environment.
• Selection of an appropriate international market entry mode for the company
• Reasons to support the selection of mode of entry

7 International Marketing Plan:
• Market Segmentation
• Target Marketing
• Market Positioning Strategy
• Marketing Mix Analysis

8 International Business Plan:
• Budgeting the total required Investments for venture
• Selection of sources of finance
• Marketing Estimation

9 Executive Summary of Plan

Reference no: EM133148036

Questions Cloud

Identify resource requirements of new strategic initiative : Explain why implementing a new or different strategy calls for managers to identify the resource requirements of each new strategic initiative and then consider

Differences between causal and correlational studies : 1. How has the advancement of technology helped data gathering via questionnaires?

Determine the amount of the taxable gift : She promptly sold it for $19,500. Determine the amount of the taxable gift, if any, and calculate the amount of taxable income or gain, if any, for Tina

Determine the cost of the manufacturing plant capitalized : Determine the cost of the manufacturing plant capitalized assuming that a discount rate of 10% applies (10% discount rate for year 5 is 0.621)

Apply theoretical fundamentals in to practice : International market for Australian product/service or international product/services for Australian market

Compute the standard pounds of direct materials : Direct materials and direct labor standards per unit are as follows: Direct materials (830 lbs. @ $100) $60.90. Compute the standard pounds of direct materials

What is the expected rate of return : Fast Wheels, Inc. expects to pay an annual dividend of $4.72 annually on its preferred stock. What is the expected rate of return

Monitor the security of the database : Give 3 examples of how you would use the data dictionary to monitor the security of the database.

Revealing gaps and challenges in the healthcare industry : All of the news about healthcare access and health equity is revealing gaps and challenges in the healthcare industry. Many of these tie back to our first discu

User Account

All Pages