Apply the tool of perceptual mapping to organize

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Reference no: EM132166433

Perceptual Maps

• Objective: Learn and apply the tool of perceptual mapping to organize and communicate competitive positioning insights.

• Pick at least 4 competitors of your industry.(Please choose whatever industry you like)

• Determine 3-5 key variables for mapping.

• examples: community bank

Strategy study: Banking Industry, market, strategy

• Submit at least 4 perceptual maps and a ½ page explanation for each map. The explanation should indicate your rationale for the relative position of each competitor.

Reference no: EM132166433

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