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Perceptual Maps
• Objective: Learn and apply the tool of perceptual mapping to organize and communicate competitive positioning insights.
• Pick at least 4 competitors of your industry.(Please choose whatever industry you like)
• Determine 3-5 key variables for mapping.
• examples: community bank
Strategy study: Banking Industry, market, strategy
• Submit at least 4 perceptual maps and a ½ page explanation for each map. The explanation should indicate your rationale for the relative position of each competitor.
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