Reference no: EM133145207
MA616 Strategic Management
Assessment - Strategic Business Plan and Presentation
Learning Outcome 1: Analyse the conceptual, theoretical and practical knowledge of strategic management
Learning Outcome 2: Apply the theoretical models of strategic management such as Porter's five forces, value chain and lifecycles to work basedpractices
Learning Outcome 3: Articulate the key aspects and major processes of a strategic businessplan
Learning Outcome 4: Develop a strategic businessplan
Learning Outcome 5: Explain the role of leadership in changing organizationalenvironment
Assessment Task Description
Assessment overview
Students are formed into groups students to complete this assessment. This assessment is broken into two parts as follows:
Part 1 - Strategic Business Plan - 2000 words Part 2 - Presentation - (Equivalent to) 500 words
Analyse the Haier group using Case 10 Eastman Kodak and other sources to construct a business plan.
Your Business plan should analyse the current environmental issues (PESTEL and Five Forces Factors) and the strategic resources that currently affect the case study organisation.
The presentation will consist of the main issues identified and your recommendations.
You may use the MIT library to conduct your research: acceptable sources are journal articles, business magazines and business reports.
You can also make use of IBIS World Company reports. Ensure that when writing your report you use APA reference style when developing your reference list andcitations.
Task:
• Identify and asses assess environmental factors (PESTEL) that may impact on theorganisation
• Identify and research the Five Forces for their potentialimpact.
• Identify the key strengths of the organisation and apply a VIRO analysis to determine which of these represent strategic resources and comment on how these relate to stakeholder needs and the external environment.
• Recommend responses given its strategic resources and external environment.
• Provide an implementation plan for your recommendations.
• Include a list of academic references that have contributed to your analysis and informed your opinions andrecommendations.
Use the followingformatto complete this task, ensure you address each component of the Strategic Business Plan:
1. Introduction- to check what to include
2. TheBusiness- Ana
a. Products/services
b. Organisation
Vision statement
Mission statement Goals/objectives
c. Organisational Structure and chart Key personnel - about changes of CEO or just other key staff
3. Macro environmental (PESTEL)Analysis- ZF - to cover 3 areas only?
a. Political
b. Environmental
c. Economic
d. Socio-cultural - consumer trend sending photos online - not printing - Kodak thinks that it wont be
e. Technological-
f. Legal
4. Porters Five-ForceAnalysis-Kajal - to confirm if need to cover all 5 areas
a. Directcompetition
b. Indirect competition
5. Strategic Resources (VIRO)Analysis- Emily -how many resources / capabilities to include - VRIO analysis - how many?
6. Recommendations - Emily & Ana
a. Assumptions
b. Changes and rationale based on the precedinganalysis
c. KPI targets for the strategicchanges- to check
d. Implementation plan- to check
7. Conclusion- Emily
8. References
Assessment Part 2 - Presentation
As part of your submission for this assignment, you will need to make a 5-10 minute video recording of the key features of your report. You may use zoom to do this recording. Set up a meeting for your team members, share the slides and record the meeting.
The recording of the meeting will go on the hard drive of the person who set up the zoom meeting. You will not be able to email this video as it will be too big. Include a link to the video in a dropbox, OneDrive or Google drive location with your submitted report. Ensure that a hard copy of the presentation is submitted to your lecturer before thepresentation.
You are encouraged to use engaging visual aids during the presentation, including charts, graphs, statistics, pictures, photos and videos.
Attachment:- Strategic Management.rar