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1. Using two different examples, apply the Marketing Concept to non-profit organizations and explain how the application works.
2. List, explain, and give examples for three of the basic pricing strategies. What factors must be considered when setting prices? Has Price (in today's marketplace) become the most important component of the Marketing Mix? (Explain your argument with examples.)
3. What is the difference between "sales activity" and "Sales promotion". Give examples.
4. Using the Pizza industry, cite examples that clearly distinguish between leader pricing and bait pricing. What do they have in common? How can their use affect the marketing mix?
5. List and explain five important changes/trends affecting marketing and ultimately the strategic planning process.
6. What is meant by "The Channel of Distribution"?
The local convenience store makes personal pan pizzas. Currently, their process makes complete pizzas, fully cooked, for the customer. This process has a fixed cost of $20,000, and a variable cost of $2.00 per pizza.
what is the minimum amount of won they should receive on August 30th, 2007 given the eight month forward rate for one US dollar in terms of won that you calculated in problem one? What is one other way they might they hedge their won/dollar exposu..
This allows the employer to avoid any issue of possible discrimination or improper actions in the hiring and promoting procedure.
Determine how to minimize the cost of completing the survey on worksheet Q6. Percentages Daytime Evening Wife 30% 30% Husband 10% 30% Single male 10% 15% Single female 10% 20%
Defend your position by supporting your argument with credible sources such as peer-reviewed articles from the CSU-Global Library. Describe the characteristics of your generation in regards to leadership and communication.
Discuss how seniority and the "glass ceiling" are or are not related. Support your response with evidence or examples.
Write a paper of 1,000-1,250 words that presents a research based communication strategy to facilitate buy-in and create awareness in the company about impending knowledge management initative.
Using your browser, conduct an Internet search using the words “global presence.” Select a company and explore its global strategies. Select a second source of information about this company. Consider their annual report or a news story or a business..
Which of the following best describes constructive feedback?
Prepare a written contract with Connect to Web Also making the offer ( the offer or) In your contract address the following The service sough ( Internet service) 2 The monthly payment ( make one up) 3 The due date for payment ( make one up) the term ..
The differentiation strategy of Zero S has its advantages. But what might be some of the disadvantages of being a "first mover" in this market
The table below shows yield curves each January. How much money did Mary, Katie, and Ron each have in January 2009? Who took on the least interest-rate and reinvestment risk? Who took on the most? Explain your reasoning.
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