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With reference to Product mix concept, students are requested to apply this concept to Agthia company.
You are expected to describe product mix width, length, depth and consistency.
Guidelines for writing the report
The assignment should have three parts:
Introduction: a brief about the company (not more than half page)
Discussion: Apply the marketing concept above in an essay style
Conclusion: end with reflecting on the concepts of product mix length profitability (which items were added recently, which items were dropped and why)
Writing guidelines:• Number of pages not to exceed 15 with referencing• Font size: 12 and Theme Font: Times New Roman, double space between paragraphs and 1.15 space between lines.• Use Harvard style for references and citation.
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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