Reference no: EM131153656

This week, you have an excellent opportunity to apply the concepts and frameworks learned throughout this course to a real-world situation.  To begin this assignment, identify an organization that you know well.  For example, your choice organization could be your place of work, your church, or an organization where you volunteer.  Do not use a firm such as Hyundai or Starbucks, for instance, unless you work there and have personal insight into the internal organization.  You may 'code' your chosen organization's name, if you wish to protect the privacy of your organization (e.g. ABC company; Bright Church; M1 Community Group).

There are three parts to complete in preparation for this critical thinking assignment:

1. Use Porter's value chain structure to identify the industry capabilities. Porter's framework of Type of activity, Generic value chain label, and Illustrative examples of capabilities will help to complete an overview of the relevant industry; you may change the labels to fit your particular industry if desired, but all the value chain areas should be considered.  You will conduct research on the industry in the virtual library and the internet to complete the overview.
2. Using the Internal Factor Evaluation (IFE) tool, determine the strengths and weaknesses and their relationship to the industry capabilities.  
3. Using data from the IFE development make an assessment as to your chosen organization's vulnerable or weak areas and positions of strength. 

Your paper should between 4-6 pages in length (not including title or reference pages).  Include at least three scholarly references.