Reference no: EM133150692

Helene, an internet marketing specialist, is a 53-year-old woman, who has been described by her colleagues as nurturing and ambitious. On her most recent performance appraisal, her supervisor noted that Helene works quickly, though she often submits her work at the last minute. Helene recently applied for the more senior managerial position of Director of Web Marketing at her firm. Two members of the selection committee were against promoting Helene, and two members were in favor. This disagreement led to a heated discussion, which seemed to be closely related to how Helene was perceived by various members of the committee.

Apply the concept of stereotyping to explain why there could have been disagreement among the selection committee members regarding the perception of whether Helene is a good fit for the Director position.