Reference no: EM133572267
DESCRIPTION - WHAT YOU ARE BEING ASKED TO DO?
1. Introduce the purpose and structure of the report including brief overview of the company you have chosen.
2. Apply strategic management process models/frameworks toyour selected company
3. From the analysis in point 2, critically evaluate the global strategies of your company in international markets.
4. Analyse the different entry strategies your company adopts for international expansion.
5. Recommend strategies to increase the company's competitiveness in international markets.
Introduction
XYZ overview
Application of strategic management process models/frameworks to XYZ
Company's goals, Vision, and Mission.
External analysis-
Internal analysis
Evaluation of global strategies of XYZ
Business strategy
Corporate strategy
Global strategy
Entry Strategies in International Markets
Recommended strategies to increase XZY competitiveness in international markets
Conclusion
References
Appendix (optional)
Report
1. Introduction
1.1 Overview of selected company
2. Application of strategic management process models/frameworks to XYZ.
2.1 Company's goals, vision, and mission
2.1.1 Environmental analysis with subheadings
2.1.2 Internal analysis with subheadings
3. Evaluate global strategies of XZY
4. Entry strategies in international markets
5. Recommend any two strategies to increase the company's international competitiveness.
Conclusion