Apply segmentation and targeting techniques

Assignment Help Marketing Management

Reference no: EM133529341

Purpose

The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market segments of target customers for a product or service.

Assignment Task Overview

Assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.

The "Family Streamers" segment includes parents or caregivers who value quality family time and are seeking a streaming service that caters to the diverse entertainment needs of their entire family. They are concerned about their children's content and actively look for age-appropriate options

Based on the analysis, the new segment or subsegment I recommend Sling TV to target for its product/service is the "Family Streamers." This segment consists of parents or caregivers with children of different age groups who prioritize family entertainment and seek a streaming service that offers a wide range of family-friendly content.

Design a simple customer persona to present your new segment and illustrate that segment in a table with the following fields and information relevant to the product/service: [segment name] [representative photo] [demographic] [background] [needs] [goals] [challenges] [perceptions] [motivations] [VALS type]

Customer persona includes segment name, representative photo, demographic, background, needs, goals, challenges, perceptions, motivations, VALS type - when you are thinking about needs, goals, challenges, motivations etc. THINK about them in general, not in relation to this product. So I don't want to hear that they need a good streaming TV service. I want to hear about their challenges in life.

Reference no: EM133529341

Questions Cloud

What are the largest minority groups in the country : Why has the United States been called a melting pot? What are largest minority groups in country? Describe the spatial pattern of African American population.

Did the campaign for social change actually create change : Did the Campaign for Social Change actually create change? If so, what? If not, why not? What were its successes? What were its failures?

How does the np assess grip strength : How does the NP assess grip strength? Does the NP do this in a clinical setting? Why or why not? If not, how would the NP incorporate this assessment

Develop smart marketing objectives for your marketing mix : Develop SMART Marketing objectives for your marketing mix strategies so that once your product is launched your organisation can assess if the strategies

Apply segmentation and targeting techniques : Apply segmentation and targeting techniques to potential new subsets for a marketing campaign. This connects to course learning outcomes of constructing market

Identify the likely prospects for the products : Identify the likely prospects for the products or services by the market-leading company in the state of North Carolina with reference to spotify

Who is the target audience of the commercial : Engl Lit 232- Who is the target audience of this commercial? The answer to this question is never people who want a car or people who want insurance.

What are some pros and cons of test markets : What is a test market and What are some pros and cons of test markets?

Describe the differences in selling characteristics : Describe the differences in selling characteristics between B2B and B2C selling.

User Account

All Pages