Reference no: EM133786600

Global Business in the Asian Century

Unit Overview
This Unit addresses key issues about managing a global business in the 21st century - often called the Asian century. It examines accelerated globalization and the rise of Asia, and discusses how managers make decisions on firm strategy, market entry, alliances, marketing, research and development, production, supply chain and human resource management in a changing global business environment. The unit places you in the role of decision makers, developing your ability to innovatively apply theories to resolving problems in challenging international business situations.

Learning outcome 1: Demonstrate knowledge of international business, particularly in Asia

Learning outcome 2. Apply international business knowledge in practical contexts (e.g. workplace)

Learning outcome 3. Exhibit effective verbal, written, digital, and team interpersonal skills in working with stakeholders in a variety of contexts

Learning outcome 4. Critically evaluate issues and problems and structure evidence-based conclusions

Learning outcome 5. Employ individual and team learning strategies that promote intentional learning

Learning outcome 6. Display the capability to think across cultures and contexts

Learning outcome 7. Integrate knowledge of ethical and sustainability issues into professional and personal practices

Assessment 2 - International Business Plan Final Report

ASSESSMENT DESCRIPTION
This assessment is a continuation of Assessment 1. After receiving feedback on your proposal presentation, you need to revise your business plan in the following weeks, and write up the International Business Plan Final Report. The final report should be approximately 5,000 words, excluding footnotes, references, and appendices, but inclusive of tables and figures. The report should be typed in Word format, including

Executive summary (Appx.300 words);
Introduction to the company and its current business model (500 words);
Introduction of the market to enter (Appx.300 words);
SWOT analysis (Appx.500 words);
The strategic issues the company needs to address and the entry mode the company should choose in entering the market (Appx.700 words);
Key management issues the company faces in specific functional areas (marketing, production/logistics, and human resource management), and actions the company is recommended to take to address these issues (Appx. 2,700 words).
A minimum of 20 references, which do not count toward your word limit.
An Appendix that includes 1) the written feedback on your assignment 1, i.e.,, the proposal, from the Instructor/Tutor (simply copy/paste the written feedback on your Assessment 1), and 2) a paragraph of no more than 100 words to highlight the amendments you have made to your proposal in response to the feedback (you can use bullet points). The Appendix does not count toward your work limit.

You will be assessed on these key criteria:
Ability to identify and evaluate the current business model of the company, the opportunities and threats the company faces in the target market, the strengths and weaknesses of the company in comparison with competitors in the target market, and, most importantly, major strategic and managerial issues the company will have to address in the target market (14%);
Ability to integrate information, including facts and examples from your own research, to develop a logical and coherent business plan framework for analysis of these strategic and managerial issues (15%);
Ability to select theoretical constructs learnt from classroom and self-directed reading, and innovatively apply them to creatively address these strategic and managerial issues (15%);
Quality of written presentation, referencing and editorial care (6%)