Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Introduction: Promotion and pricing of a product or service involves consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You read about promotion and pricing (two of the 4 P’s of the marketing mix) and had an opportunity to review the 4 P’s tutorial. You read about ethics and social responsibility in Chapter 3 and had an opportunity to discuss these topics in the Discussion. In this Assessment you will apply these concepts to a real-world company scenario. In addition you will add audio to your presentation which speaks to the audience specified in the scenario. Being able to prepare a professional audio visual presentation is an important career skill and can be added to your resume once you have become proficient. Read the scenario below and address all the checklist items. Scenario: A start-up company, Korwin Pharmaceuticals is a United States (U.S.) pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm. Recently Korwin Pharmaceuticals developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U. S. Food and Drug Administration. In order to respond to the projected rapid growth of the firm, they are going to be hiring an additional 100 employees in the next two months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product. They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle-class in the U.S. and other consumers and client companies abroad. As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility. Checklist: 1.) Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad. 2.) Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-threatening anti-allergen medications and self-injecting devices using 3 different types of advertising. 3.) Provide a public relations strategy to promote the new product line while considering the social responsibility involved. 4.)Prepare 1 tool each for consumer sales promotion, personal selling, and social media. 5.) Describe how the AIDA concept stages are to be addressed. 6.) Explain three (3) possible pricing strategies and any discounts, rebates trade discounts, and/or allowances that would apply for this new line of life-saving products.
Each of these factors is then assessed against external environmental issues-general environment, healthcare environment and service area/competitive issues.
Compare and contrast the different types of Queue configurations. Give advantages and disadvantages of each type if you were in charge of an optometrist shop.
A manager just received a new price list from a supplier. It will now cost $1.00 a box for order quantities of 801 or more boxes, $1.10 a box for 200 to 800 boxes, and $1.20 a box for smaller quantities. The manager’s rationale is that with a U-shape..
Discuss, analyze, and indicate the importance of each of the six processes for risk management identified in the PMBOK Guidelines.
Apple Inc that includes the firms's critical success factors in each of the four areas, financial performance, customer satisfaction,
The muffler assembly fabrication cell now averages 16 assemblies per hour also the lead time has been decreased o two hrs' response time for a batch of 10 catalytic converters. Elucidate how many kanban cards are now required.
What influence does public opinion have on health care policy? Provide a recent (last eight weeks) poll or news article on healthcare policy illustrating the power of public opinion to affect policy. What are Current business applications that use Ha..
Leader and leadership seem inseparable but yet they carry different meaning. Explain the difference between these two terms?
If you started a business that made surfboards, what factors of production would you need to make your product? Where would you get them? Where would you find the money you would need to pay for additional resources?
Critical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brand-name awareness. To what brands are you personally loyal? What is it about the product that creates brand loyalty and, thus, brand equity?
Describe a situation that caused you a broaden your perspective. Discuss Apple Inc ethical policy which include: trade secrets, discrimination, OSHA, marketing.
What are the advantages and disadvantages of running a business as a partnership? List and discuss the three types of affirmative action.
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd