Reference no: EM132973302 , Length: word count:1500

TOUR13004 Innovation in Tourism Using Design Thinking

Reflective Practice Assignment

Task Description
Visit a tourism or hospitality setting (i.e. restaurant, hotel or tourism attraction) in your local area and critically reflect on your overall experience. Thinking about all the different touch points of the experience such as information search, communication with reservations or customer service staff, on-site experience, and post-experience evaluation, you are required to identify one way to enhance or change the current experience.

The assignment should not exceed 1,500 words (excluding references). The structure of your reflective practice assignment should be set out as follows:
• Title page: The title page will include the title of your assignment, your name, student ID number, lecturer/tutor name, and unit name and code.
• Introduction: Briefly describe your chosen tourism or hospitality organisation and outline the typical or advertised customer experience for this chosen setting (please document this ordinary experience with a reference or website).
• Idea identification: Reflecting on your experience, identify a problem or opportunity that could be addressed/improved through design thinking.
• Idea selection/evaluation: Specify what the idea for your innovation is and how it improves the current situation. Apply design thinking tools and techniques to develop the idea for innovations that address/improve the problem you have identified.
• Improvements: Recommend potential improvements to your identified problem or opportunity. Also outline the key feature of your new idea and how this will enhance the current experience offered (which you described in the introduction section).
• Conclusion: Critically evaluate the viability of your proposed idea by reflecting on how the improvement might align within the chosen organisation.
• Evidence of research and referencing: Use references about innovation and creativity from the unit material. Provide a list of at least 8 citations and references of published academic and research papers, textbooks, government report and authentic internet sources. Referencing should follow the APA style.

Learning Outcome 1: Evaluate and apply a range of innovation strategies in tourism
Learning Outcome 2: Evaluate your own individual creative style within a design thinking framework through reflection
Learning Outcome 3: Develop a variety of personal strategies that generate innovation in tourism.

Assessment - Individual Reflection Task Sheet

Assessment task: This is an individual assignment. Please click on the assessment link below for more details.
Task description: Visit a tourism or hospitality setting (i.e. restaurant, hotel or tourism attraction) in your local area and critically reflect on your overall experience. Thinking about all the different touch points of the experience such as information search, communication with reservations or customer service staff, on-site experience, and post-experience evaluation, you are required to identify one way to enhance or change the current experience.
The assignment should not exceed 1,500 words (excluding references). The structure of your reflective practice assignment should be set out as follows:
• Title page: The title page will include the title of your assignment, your name, student ID number, lecturer/tutor name, and unit name and code.
• Introduction: Briefly describe your chosen tourism or hospitality organisation and outline the typical or advertised customer experience for this chosen setting (please document this ordinary experience with a reference or website).
• Idea identification: Reflecting on your experience, identify a problem or opportunity that could be addressed/improved through design thinking.
• Idea selection/evaluation: Specify what the idea for your innovation is and how it improves the current situation. Apply design thinking tools and techniques to develop the idea for innovations that address/improve the problem you have identified.
• Improvements: Recommend potential improvements to your identified problem or opportunity. Also outline the key feature of your new idea and how this will enhance the current experience offered (which you described in the introduction section).
• Conclusion: Critically evaluate the viability of your proposed idea by reflecting on how the improvement might align within the chosen organisation.
• Evidence of research and referencing: Use references about innovation and creativity from the unit material. Provide a list of at least 8 citations and references of published academic and research papers, textbooks, government report and authentic internet sources. Referencing should follow the APA style.

Attachment:- Assessment Tasks.rar