Apply a PESTEL analysis to BMW

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Reference no: EM132511008 , Length: word count:2000

HI6006 Competitive Strategy Assignment - Holmes Institute, Australia

Assessment Title - First Tutorial Submission - Answers to Tutorial Questions

Purpose of the assessment (with ULO Mapping) - To ensure Tutorial Learning has taken place w.r.t. application of strategy development and implementation theory to contemporary business cases.

First Tutorial Submission Specifications -

Purpose: The purpose of the Tutorial Submission is to ensure that students have familiarised themselves with the Competitive Strategy lectures of weeks 1-6 and are able to apply the strategy models to the cases discussed in Tutorials of week 2,3,4,5,6.

Question 1 - German luxury cars

Q1. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them).

Question 2 - Zara case

Q2. Examine the Zara mini-case and identify their Tangible and Intangible resources.

Question 3 - Apple vs Samsung mini-case

Q3. Using Apple, demonstrate how the differentiation strategy can be well implemented.

Question 4 - TESCO PLC

Q4. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)

Question 5 - LVMH

Q5. What do you think was the reasons why LVMH diversified?

Attachment:- Competitive Strategy Assignment & Case Files.rar

Reference no: EM132511008

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len2511008

5/9/2020 4:33:11 AM

This file contain 5 tutorial questions. Where each question have their own case study which is uploaded. As there are 5 question i have uploaded 2 case study for other question i will be sending case study through message as i am not able to upload here.

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