Applies to comic wit as defined by the theory of incongruity

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Reference no: EM132278059

1. Among the best ways to get prospects to like you is through:

Showcasing your expertise, demonstrating your features and simplifying purchase procedures

Content that informs, instructs and advises

Stories, humor and inspiration

Fast click-through ads, easy navigation and single button sharing

Your press releases, formal product announcements and mission statements

2. Successful brands such as Apple, Dove, Red Bull and Disney build trust through:

Well known icons

Shared values

Timely content delivery

TV domination

Mastery of video production

3. connection?

Sentimental family stories

Humor

News bulletins

Acts of generosity

Pride in country, family and team

4. When is the wrong time to introduce your product or service?

Top of the funnel

In a digital advertisement

Bottom of the funnel

In email campaigns

Middle of the funnel

5. Effective story themes include all BUT the following:

Pursuing a dream

How your brand saved the day

Heartbreak-to-triumph

Rags-to-riches

Changing the world

6. Addressing audiences with ads and landing pages precisely when they encounter a problem is an example of:

Frame-of-Mind

Top-of-Mind

Out-of-Mind

Friend-of-Mine

Cross-my-Mind

7. Which framework relies on email registration to align content with the buyer’s purchasing stage?

Out-of-Mind

Top-of-Mind

Friend-of-Mine

Cross-my-Mind

Frame-of-Mind

8. Which of the following is listed among the popular uses of eBooks?

Installation instructions

Who’s who in the industry reports

Live-streaming video chats

How-to tips and best practices

Academic journal publications

9. Which of the following does NOT pertain to the main benefits of blogging?

It builds a trail of trustworthiness

It can be easily digested and linked

It is an excellent opportunity to highlight your brand’s features

It provides an opportunity for earned content

It has greater word of mouth impact than articles or subscribed content

10. Which of the following applies to comic wit as defined by the Theory of Incongruity?

Malicious joy and putdowns

Cute arousals

Social order deviancy

Awkwardness and unruliness

Irony and exaggeration

Reference no: EM132278059

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