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Part I: Reflect on how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.
Part II: Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer?
Identify one or more factors of Leadership that have had a particular impact on you, which you consider are needed to make managers more effective.
Write a critically reflective essay (1000 words) concerning your learning journey in the discipline of International Marketing. Essay Topic: "International Marketing is like trying to do business in a quake zone"
Write your personal career "mission statement:" what makes you unique, what is important to you, and what do you want to do. Make it clear, concise and memorable
Imagine that you are pitching your hypothetical product- or service-based company's marketing plan to the Shark Tank Team for possible investment.
Develop a marketing strategy around the use of social media, it's pros and cons for a business you work in, have access to or a simulated business
The PR transfer process as advocated by Jefkins is a simple but effective guideline for use by the PR practitioner when critically assessing PR problems.' Discuss and illustrate.
If this is the only information to base your decision on, will you buy an advertisement to advertise Olive Garden restaurant in the AARP Magazine?
Is intentionally de-emphasizing bad news the same as distorting graphs and charts to de-emphasize unfavorable data? Why or why not
You are the marketing communications director for a new brand of energy drink, and you have just run a communications campaign to launch the new product.
Explain SWOT Analysis of Barnes and Nobel and what is your impression of the operation of Barnes and Noble
what is the basic problem that Rosenstein and hull need to resolve.- what are the advantages and disadvantages of the proposed online consulting and the traditional approach to consulting ?
MKT102A/MKG103 Assessment - Major Project Parts B & C - Campaign Plan. Prepare a proposal for an Australian market advertising campaign for the featured brand
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