Applied research and basic or pure research

Reference no: EM13775922

1. What is business research? Why should there be any questions about the definition of research?

2. What is the difference between applied research and basic or pure research?

5. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?

6. You observe the following condition. "Our female sales representatives have lower customer defections than do our male sales representatives.

Reference no: EM13775922

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