Applications of technology may improve human happiness

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Assignment:

Kotler et al. (2021) say: "In Marketing 5.0, businesses need to demonstrate to customers that the correct applications of technology may improve human happiness (p. 66)." Is your client using technology to improve human happiness? using Disney+ as an example consider the following:

How well do the technologies currently implemented by your client for this product/service address the digital divide? What changes would you recommend for the future (5-10 years)?

How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?

Reference no: EM133222716

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