Application of the quality function deployment

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Reference no: EM133300496

Assignment:

We have chosen American Express as our company and I need the data just to answer the below questions.

Please help me with these.

If you required any further information let me know.

Question:- 1. Across the company's entire line of products, what do you believe is the dominant path it has taken for success: a clear focus on Differentiation, Low Cost, or Responsiveness? Or is it a hybrid approach that combines some or all of them? Justify your answer with a robust examination of the company's offers. Use numbers and data as applicable to make your case.

Question:- 2. What would you characterize as the Life Cycle stage of the company's offers. Are they spread across the Life Cycle continuum? Which ones and why?

Question:- 3. What evidence is there of the company's application of the Quality Function Deployment (QFD) model across its product portfolio? Provide supporting proof points to justify your assessment?

Question:- 4. How does the company's locations fit into its overall product strategy? What benefits dospecific location provide?

Reference no: EM133300496

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