Application of the marketing mix strategies of product

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1. Assess your company’s industry structure. Use the five-forces model (see video below if needed) to highlight the relationships among suppliers of inputs, buyers of outputs, substitute products, potential new entrants and rivalry among competing firms Chik Fil A.

2. How does Gresham’s Law apply to many of current financial issues—inflation, alternative currencies, country bankruptcies, etc. Why?

3. Describe the importance of providing quality goods and services and how customers are satisfied through the application of the marketing mix strategies of product, price, place, and promotion?

4. We generally think of fraud in direct money behaviors. What are some other types of fraud—examples, consequences—which may have financial consequences, but also other ones as well. Why are these often successful?

Reference no: EM132201492

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