Reference no: EM133826581 , Length: word count:1000

Innovation and Creativity in Business Analytics

Assessment - UX, CX and Ethical innovation case study

Task

This assessment is to be done individually
Students are to write a 1000-word report in response to the UX, CX and Ethical Innovation case study provided.

Assessment Description

In this assessment, you will be writing an individual report that encourages you to be creative with business analytics, whilst also developing a response to the UX, CX and Ethical innovation case study that you have selected in either Appendix A or Appendix B below.

Assessment Instructions
In this assessment, you will be developing a response through application of the analytics concepts covered in weeks 10 & 11.

To do so, you will need to demonstrate:

How Design Thinking principles were applied in the development of your proposed innovation. This is to commence with accessing data from reputable data sources on the internet (such as kaggle.com) with infographics demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process. The use of this data is mandatory for demonstrating application of course concepts. Get Expert Writing Service Now!

Application of UX and CX principles during the development process. To apply these principles, there is a need to use the data you have accessed to identify your nominated persona(s) for your proposed innovation. There is then a need to explain how your proposed innovation will deliver against each of the stages of the customer journey for your nominated persona(s).

Acknowledgement and management of legal and ethical issues in the creation of your innovation.

Select a case study brief from either Appendix A or Appendix B (not both)

Apply UX and CX Design Thinking principles in delivering an analytics-based solution to this brief, taking into consideration UX, CX and ethical issues in developing this innovation.

These steps include:
DISCOVER & DEFINE
Problem statement
Defining your target audience by applying data accessed from reputable data sources on the internet (such as kaggle.com)
Demonstrating how this data can be used as input to the "Empathise" or "Discovery" stages of the Design Thinking process.
Applying user journey mapping and creating outcomes for your nominated persona(s)

DESIGN
Developing a Lo-fi design using wireframe(s)
TEST + ITERATE
Explaining how to capitalise on design failure through fast loop iterations

In evaluating your proposed innovation from a UX and CX perspective,

How feasible is the solution for implementation?

How well does the solution meet the needs of the end-user