Application of sticky may influence consumer behavior

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Reference no: EM133194109 , Length: 3 Pages

What Makes Ads Go Viral?

The goal of this assignment is to familiarize you with the 6 Sticky principles from Chip and Dan Heath's book, Made to Stick. These principles are useful for word-of-mouth marketing and give insight as to why some ads go viral. The first chapter of Made to Stick will be available to you through Canvas (you can download it from this page or you can easily find just by using Google or any search engine); it summarizes all 6 principles (You're welcome to get the book and read it - but it's not necessary for this assignment).

Find a recent ad (i.e. within the past 5 to 10 years) that you believe has gone viral (use Youtube, adage.com, or any resource of your choosing). Be sure to cite sources referencing why you believe it went viral (e.g. media coverage, number of views, etc.). Write a short summary of it (and how) the ad utilizes the 6 sticky principles.

Next, provide your perspective on the role you think the application of these 6 sticky principles may influence consumer behavior.
Be sure to include any applicable concepts or topics discussed within the textbook and/or in class (minimum of 6 concepts). These concepts should not just be listed but substantively integrated into your paper.

Reference no: EM133194109

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