Application of revenue management in hospitality industry

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Reference no: EM13939978

Use this book as one of the reference: "Ferguson, L 2000, Computers and digitization in the aerospace industry, Sage Publication, London" Using Australia writting please!

The Process:

In the past few years there has been a rapid development in the application of revenue management in the hospitality industry, and this can be supported by the volume of material published in this area.

In an essay format, define in-depth what revenue management is using a folio of examples. Then discuss the main developments of revenue management in the hospitality industry using examples from academic literature and industry publications such as journals. For example, you can describe the concepts and the technologies available to apply revenue management in a hotel organisation. In your assignment, you need to also highlight the advantages and problems when applying revenue management applications; especially in terms of its positive and negative effects on hotel customers. You can support your discussion with graphs and pictures from hotel websites or any other relevant academic or industry sources. You are welcome to use examples based on your work experience. A minimum of four academic references must be used to obtain a PASS. More academic and industry references need to be evidenced to gain higher grades. This is also premised that the work is of a high academic quality. Use the Harvard in-text referencing system for this assignment.

Reference no: EM13939978

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