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Application of innovation to burbery group plc

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Reference no: EM133189236

Research, analysis, and application of innovation to Burbery  group plc. 

  • Innovation is linked to increased productivity, market share and profitability. In this section, research and critically assess your chosen company's innovation strategy.
  • With real-world company data and examples, assess the extent to which innovation contributes to the company's competitive advantage and success.
  • For example, you may analyse and evaluate the company's innovation strategy by applying the types of innovation strategies discussed above to the company you have chosen.
  • In this section, DO NOT engage in lengthy definitions/explanations of the theories and vague, speculative statements. Instead, apply them critically to your chosen company, backed up by real-world company data and examples. 

Reference no: EM133189236

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