Application of a range of theoretical concepts

Assignment Help Marketing Management

Reference no: EM132515501 , Length: word count:1500

Instructions: please review the link below, review each of the example websites and the listed best practices for product pages, and then summarize the best practices that, in your view, are the most important ones for any business/brand:

Next, research the online space (as defined in our course) in your home country or another country of your choice and illustrate examples of best practices. You also must argue in support of using these best practices more broadly. You may also wish to write about lessons that can be learned from unsuccessful practices. Your response must be supported by the ideas and theories learned in the course and sound academic research.

The structure of the work:
• Define the key concepts, objects and subjects you will study
• Use theories to explain your approach to the issue
• Use current or historical examples
• Structure of report: introduction, main body of analysis and conclusion

The quality of your answer will be assessed on academic merits as well as in terms of quality of your report: its format, structure, use of materials and overall presentation.

The use of reputable data and the theoretical material studied during the semester are the key considerations. Grading will reflect if the tasks are answered partially or in full. For all the tasks, the application of a range of theoretical concepts and frameworks needs to be in evidence.

Part 2: PowerPoint Presentation

Students will also be required to submit a PowerPoint summary presentation of their work (approximately 15-20 slides) to the lecturer. This will also be graded as part of the assessment. The lecturer will provide further details about this portion of the assignment

Attachment:- Theoretical concepts and framework.rar

Reference no: EM132515501

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