Reference no: EM132249379

1. Apple selling their products at Best Buy is an example a(n) ________.

A) channel community

B) network organization

C) virtual organization

D) direct channel

E) indirect channel

2. The Apple iPhone XS was introduced in 2018 and sells for $999. After the introductory stage the price of the phone is likely to be reduces. Apple is using a ________ price strategy.

A) market-skimming

B) target costing

C) deceptive

D) market-penetration

E) predatory

3. Each PC produced by HP involves a cost of computer chips, wires, plastic, packaging, and other inputs. Although these costs tend to be the same for each unit produced, they are called ________ costs because the total changes based on the number of units produced.

A) fixed

B) variable

C) target

D) capital

E) payroll

4. Hector is opening an appliance store. He has estimated a monthly profit goal based on his anticipated expenses and earning goals and uses it to set product prices. Hector is implementing a ________ pricing strategy.

A) penetration

B) price skimming

C) target return on investment (ROI)

D) competitor-based

E) value

5. When Claire purchased her new cell phone, she was offered an opportunity to purchase a car charger and a cover together at a reduced price. The cell phone provider was using a ________ strategy.

A) product line pricing

B) captive pricing

C) price bundling

D) reference pricing

E) prestige pricing