Reference no: EM132942514
Apple Products International Business Plan
- CULTURAL ANALYSIS - The data obtained for this section provides vital information to guide development of the business plan and to support managers in understanding specific cultural dimensions of the country. Such information is useful to ensure the firm is effective in both developing the plan and interacting with the target market.
- Executive Summary (Summary of the key points from the entire section, listing the most important items that the busy executive should be aware of;
a. Introduction Include a short profile of the company, the product to be exported, and the country with which you wish to trade.
b. History (brief discussion of the country's relevant history)
c. Geographical Setting (especially location, topography, and climate)
d. Social Institutions Family (nature and role the family; nature of male/female roles) Education (literacy rates; role and quality of education, at all levels) Political System (especially type of political system and structure; political parties; government stability; how this is evolving over time) Legal System (code, common, socialist, or Islamic; intellectual property law; quality of legal and regulatory environment for facilitating business) Social Organizations Group Behavior (is country relatively individualistic or collectivist in its orientation?) Social Classes (including the role of social classes, if any, in organization of society) Race, Ethnicity, and Subcultures Business Customs and Practices (very important; elaborate this!)
e. Religion Religion and Other Belief Systems Role of Religion in Society and Business (this may or may not be relevant, depending on country; usually a factor in Israel; Middle East; and South Asia)
f. Living Conditions Diet and Nutrition, including typical meals and popular foods Housing, including typical housing (apartments, homes, or other) Clothing, including types of clothing worn at work and for leisure Recreation, Sports, and Other Leisure Activities, if relevant Social Security or other Pension Systems Health Care, including type of health care system, quality of health care Other Entitlements, if relevant
g. Language(s)
Appendixes for this section (Include here any useful supplementary material such as, for example, helpful tables or charts, reports specific to the industry or market, news articles that are particularly relevant to the company or industry.)