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Apple bets on augmented reality case

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Reference no: EM133166061

Based on your reading of the "Apple Bets on Augmented Reality" case (9-621-007) and Apple 10-K (annual filing), please answer the following two questions. Make sure to clearly indicate the beginning and end of the answer to each question.

Note: Use the frameworks we learned through the course to support your analyses, and quantify your arguments using relevant data from the case and your assumptions.

Assignment Questions:

(1) Evaluate Apple's fledgling corporate strategy for the augmented reality (AR) business.

(2) What advices/recommendations would you give to Tim Cook for the AR business? Justify your advice/recommendation.

Reference no: EM133166061

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