Apology from an individual or organization

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Class discussion question:

Have you ever had difficulty accepting an apology from an individual or organization? If so, why? Did you question whether the other party was truly sorry or perhaps was apologizing only to deflect attention from a mistake? What can you learn from this that you can apply to your communication efforts when you need to make an apology on the job?

Should a company ever counterattack when its reputation is being challenged online? For example, should a company try to undermine the credibility of people who are complaining about it in social media? Why or why not?

Reference no: EM133046368

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