Anticipating potential consumer reactions

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Marketing

A high-end portable music player with a new download service needs some help in anticipating potential consumer reactions, how can the new product be introduced to the market? will the consumers give it a warm reception? and why? Need to estimate the market size, potential market size/demand for the product (suggest estimation process) How will the firm be adopted over time (predict the adoption for the first five years of sales) Advise the firm on the issues/ concerns that they might encounter in the future.

Reference no: EM132232278

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