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Annual report brand assignment?

Assignment Help Operation Management
Reference no: EM133243072

?OPM 220 (Operations Management)

Annual Report Brand Assignment?:

IHG Hotel Brand and obtain a recent Annual Report online for the selected brand.

Using the Annual Report for the selected brand discuss the following:?

  1. Introduction -What is an annual Report and why is it produced?
  2. Under the Company umbrella discuss the various brands and what differentiates each brand?  What is unique about each one?
  3. What are the future Trends for the company?
  4. What is the company's business model?
  5. What is the company Strategy?
  6. What is the organizations Mission statement?
  7. Conclusion -What was the overall performance of this Company based on the latest Annual Report?  

Reference no: EM133243072

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