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Annual interest rate for discounting cash flows

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Assume that Shannon's decides to move forward with its loyalty/rewards program: Estimates for the cost per customer are $3.2 per month. Average customer margins, before subtracting off the cost of the loyalty/rewards program, are expected to be $36 per customer per month with a boost in retention to 82% per month. What is the resulting CLV if the annual interest rate for discounting cash flows remains the same as in Q1? Compute your answer to the nearest dollar.

Reference no: EM133240644

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